Your overall goal is to ensure that your experiential event will stand out and capture the attention of a vast audience. However, as great as the vision of the event might be, a poorly planned event can be its downfall.
I definitely am excited about both technologies but in terms of experiential marketing it appears that right now augmented reality is a technology that allows a brand to reach the widest audience and have the highest impact in consumer experiential events.
A stellar experiential marketing agency simply gets results, coming to the table with an undeniable track record for success. They’re not only pros at keeping people’s eyes on the pinstripes -but they also know where to find the ‘Mickey Mantle’-level industry talent.