5 Experiential Ideas to Grow Your Brand in 2022
How will you form meaningful connections with your customers in 2022?
In these challenging times marketers need to break through the digital wall that has closed off our lives. People are craving connections and experiential marketing experiences more than ever before. Here are 5 ways your brand can stand out in 2022 and generate more brand advocates than ever.
A dream machine
Custom designed vending machines are sure to draw a crowd. They provide a safe, sanitized way for brands to connect with people. Social media integration is key and these machines can deliver anything a marketer can dream up from flip flops to diamond rings. Or perhaps even the chance to win a fabulous prize. All the while collecting data as well as fans.
Hit the road
Mobile glass trucks, an experiential activation that is both versatile and keeps safety in mind. Cooking demonstrations, tattoo parlors on wheels, impromptu jam sessions and pop up shops are all possibilities with this mobile option. A multi-city mobile marketing tour can help brands significantly increase market share and foster stronger connections with their customers.
Custom designed photo booths are effective marketing tools whether as a stand-alone activation or part of the overall mix of activities or engagement points at an event. Booths can be custom built to create prop like effects with branded backdrops and of course custom created photo templates.
Mix it up
Hybrid experiential events allow brands to diversify across digital and nondigital channels. Make sure every brand experience has a virtual version. Get inspired! The beauty of translating the best of physical experiences into digital ones is that it can extend the reach of your content.
Stay at home swag
Surprise and delight your customers as you bring your brand directly to their doorstep with pop up delivery. These pop ups can greatly enhance any digital marketing activation from mixology lessons to skin consultations. People love swag and beautifully presented activities to do at home can easily create viral moments.
Phil Provost is an experiential & event marketing expert, Integrated marketing consultant & President at PSP Media, an experiential marketing agency based in NYC. We have over 20 years experience in creating turnkey experiential marketing experiences nationwide. Whether you need help coming up with your next experiential idea or simply want advice we are ready to help grow your brand. NEED HELP WITH YOUR EVENT? Click here to get a Free Event Quote today.