EXPERIENTIAL RETAIL
It's time to rethink where your brand fits in the customer's journey.
Shopping in a store is no longer an everyday necessity – it is motivated by the quest to discover new things and have exciting experiences.
Retail stores once existed strictly as a place to process transactions. Now technology has changed that and we can buy anything, anywhere at any time with the click of a button. Before people would come to the store and experience the products and brand for the first time in person. Now when a consumer walks into a store they have already done their research and brick and mortar is just one aspect of the overall purchase experience.
If the in-store experiential retail experience is immersive, interactive and enhanced with technology
customers will respond with loyalty and buying power.
View the complete list of experiential marketing possibilities
WHAT DOES EXPERIENTIAL RETAIL MEAN?
LOCALIZATION
Be a part of the local community and utilize those unique aspects.
SERVICE
Customer service and personalization are key.
SHAREABILITY
Make user generated content easy and irristable to generate.
HOW TO DESIGN A GREAT
EXPERIENTIAL RETAIL EXPERIENCE
SHARABLE +IMMERSIVE
Immerse consumers in the brand's culture and showcases their unique qualities. Execute highly curated environmental design that encourages user generated content.
LEVERAGE
IN-STORE EVENTS +SERVICES
Stimulate senses with color, smell and sound. Focus on a tactile approach where touching a product can trigger and intensify the desire to own the product as it gives a feeling of ownership.
PRIORITIZE CUSTOMER ENGAGEMENT
(not just sales)
Curating a brand centric experience from the moment a customer enters the space. Let them get lost in experience, trials and conversations both with their friends and brand ambassadors giving peer-to-peer recomendations.
CONSUMER CENTRIC SERVICES
Serve your customers needs beyond your product line with services such as in house tailoring or training. This extends the life and positive experience of each sale.
ENGAGE ALL
FIVE SENSES
Stimulate senses with color, smell and sound. Focus on a tactile approach where touching a product can trigger and intensify the desire to own the product as it gives a feeling of ownership.
DEFY TRADITIONAL STORE DESIGN
Embrace the unexpected when it comes to designing your store. Flexible spaces that can reinvent themselves to stay fresh are key. If you have more than one location consider making each one a different experience and give consumers a reason to visit each one.
6 KEY EXPERIENTIAL RETAIL BENCHMARKS
Use these key benchmarks to measure the success of your experiential retail experience.
