Nothing is more powerful than experiential marketing on the move. Here are some great examples of different ways to capture those consumers on the go.
Go classic and sleek:
Pinnacle Pet Nutrition wrapped a beautiful Mercedes Sprinter van and visited dog parks, dog beaches and radio remotes across the west coast. Brand ambassadors distributed samples, coupons and branded keepsakes to dog owning consumers.
Redefine an iconic symbol:
A real working ambulance was wrapped with Fitflops To The Rescue branding. The ambulance visited numerous locations across New York City to educate consumers about Fitflop's technology and health benefits. Consumers lined up to spin a prize wheel for a chance to win a pair of the high-end sandals and other prizes.
Takeover mobile urban transportation:
7up in London took over a classic double decker bus and decked it out in knitted yarn pattern by urban knitter Madda Sayeg.
Heineken did a “Star Cabs” event series in London which featured a fleet of branded green cabs to transport consumers to 30 different bars. Consumers could fill in their details and location online for chance to win a free drive and a beer.
Reinvent what to do on 4 wheels:
Holiday autos (a car rental brand) created the first ever lounging deckchair on 4 wheels. This “Ultimate Deck Chair” provided a mobile sunbathing space for two people and GPS directed the umbrella to follow the movements of the sun. Naturally this ride also featured drinks, a stereo system, a refrigerated slushy machine and a built in sandpit.
To trike or not to trike?
This hard working technique was demoed by the Economist as their brand ambassadors biked around during commuter hours and distributed coffee and tea and a chat about the magazine.
So as you can see there are lots of ways to do mobile activations and hopefully this article will inspire you to get your brand moving.
Phil Provost is an experiential & event marketing expert, Integrated marketing consultant & President at PSP Media, an experiential marketing agency based in NYC. We have over 20 years experience in creating turnkey experiential marketing experiences nationwide. Whether you need help coming up with your next pop up shop idea or simply want someone to help take over the operations and management, our event experts are ready to help. NEED HELP WITH YOUR EVENT? Click here to get a Free Event Quote today.