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Avoid these 4 Common Event Permit Mistakes Which Could Shut Down Your Event

experiential marketing mistakes

With so many rules to follow from municipal, state, and federal bodies, it can be hard to stay on top of details. Event permit rules and regulations vary greatly from location to location, but here are three common event permit issues we see occur in experiential marketing activations. 1: A License to Serve Alcohol Hiring a a company to manage the alcohol? Or was the wine donated and your employees are serving it? Are underage students handing out glasses of champagne? Is there a difference between serving hard alcohol versus wine and beer? There are so many variations you need to call the local authorities and check on the event permit rules. 2: "A department of buildings permit for an event? Seriously?!" The answer: Yes, no and sometimes. It varies by area, city, location and size of the event and the event structures. 3. "This is a tiny event, I'm not going to bother with an event permit." The biggest mistake would be telling yourself “we will get away with it.” Brands and agencies invest tons of time and hours in experiential events and the last thing you want is an event to get shut down before it even starts because you didn't have the correct event permit. 4. Being too vague Not giving enough detail. It is not enough to get an event permit- you need to get one that is specific to your event. The more detail you provide the better and the greater the chance you will have of having a successful event. Keep these points in mind as you plan your event. Because laws change, it’s worth a phone call or two to ensure you’ve covered your bases. Event Permit Experts is comprised of a team of event permit professionals with the single goal of helping agencies and brands obtain event permits for their special event productions. We have over 20 years of experience working with the decision makers at municipalities across the country. We work hard at building these relationships in order to help our clients execute flawless and legally compliant special events. The event permitting process can often be a daunting and confusing process for many so we’re here to make it easy and offer a turnkey resource to handle this aspect of event production for our customers. NEED HELP WITH YOUR EVENT PERMITS? Click here to get a Free Event Permit Quote today.

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Phillip Provost is a senior media executive who has worked in experiential event marketing for years. Phil is currently President of PSP Media Inc.

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