The ultimate golden ticket: H&M x Alexander Wang Vending Machine

PSP Media produced a larger than life vending machine for the H&M x Alexander Wang collaboration. At H&M’s 5th Avenue global flagship store, customers were given a branded token to use in this one of kind 9’ tall vending machine that was fully stocked with Alexander Wang designed eco water bottles. 100 “winning bottles” gave consumer’s access to the ultra-exclusive Alexander Wang runway show event as well as the VIP in-store pre-shop party. PSP, an experiential marketing agency in NYC, handled the entire campaign from concept to execution and production of the vending machine as well as all program elements in this 4 week activation.