February 22, 2018

Your overall goal is to ensure that your experiential event will stand out and capture the attention of a vast audience. However, as great as the vision of the event might be, a poorly planned event can be its downfall.

February 19, 2018

I definitely am excited about both technologies but in terms of experiential marketing it appears that right now augmented reality is a technology that allows a brand to reach the widest audience and have the highest impact in consumer experiential events.

July 27, 2017

Keep these points in mind as you plan your event. Because laws change, it’s worth a phone call or two to ensure you’ve covered your bases.

February 5, 2015

There are many possibilities to embrace in the future of experiential marketing. Personally, I can’t wait to get to started.

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Phillip Provost is a senior media executive who has worked in experiential event marketing for years. Phil is currently President of PSP Media Inc., an experiential marketing agency based in NYC.

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