February 19, 2018

I definitely am excited about both technologies but in terms of experiential marketing it appears that right now augmented reality is a technology that allows a brand to reach the widest audience and have the highest impact in consumer experiential events.

February 4, 2016

This is a case of a product beautifully integrating with a brand and giving the consumer an experience that not only has value but is very personalized and unique.

February 5, 2015

There are many possibilities to embrace in the future of experiential marketing. Personally, I can’t wait to get to started.

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Phillip Provost is a senior media executive who has worked in experiential event marketing for years. Phil is currently President of PSP Media Inc., an experiential marketing agency based in NYC.

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