February 22, 2018

Your overall goal is to ensure that your experiential event will stand out and capture the attention of a vast audience. However, as great as the vision of the event might be, a poorly planned event can be its downfall.

February 19, 2018

I definitely am excited about both technologies but in terms of experiential marketing it appears that right now augmented reality is a technology that allows a brand to reach the widest audience and have the highest impact in consumer experiential events.

February 16, 2018

Taking your brand on the road is a great way to take your experiential marketing game to the next level.

February 16, 2018

There are lots of ways to do mobile activations and hopefully this article will inspire you to get your brand moving.

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Phillip Provost is a senior media executive who has worked in experiential event marketing for years. Phil is currently President of PSP Media Inc., an experiential marketing agency based in NYC.

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